Just One MDX for Mankind
We’d call the 2014 MDX one giant leap for mankind, if you had to ask, but it is certainly more than a small step. The next evolution of the luxury SUV, the MDX is packed to the gills with everything drivers could want out of such a vehicle. Options galore and an advertising package to match it.
Made for Mankind
Acura’s campaign is built to highlight the complete transformation that the MDX has undergone, built around the idea that it is now “Made for Mankind” and designed to focus on the design and engineering ideas at the core of each new Acura model: the synergy between machine and man.
Beyond explaining what makes the new MDX different, the campaign is supposed to show how easily it harnesses different technologies to build the epitome of luxury SUVs, connecting the road, driver, and the world around them in exciting ways.
Mike Accavitti, senior vice president of automobile operations at Acura, had this to say: “The all-new 2014 MDX is the benchmark for luxury SUVs. We’ve advanced the current MDX’s already great dynamic performance, while improving fuel efficiency and luxury comfort and styling.”
Showing up at Acura dealerships this past June, the new MDX was built on a brand new platform, giving passengers incredible ride comfort, increased fuel efficiency, and advanced connectivity in a seven-person cabin, giving drivers a chance to believe that perhaps a vehicle could really be made for mankind.
Mankind; that word should have new meaning for us today.
Discover the 2014 MDX Today
If you want to learn more about this stunning SUV, visit a Chicagoland Acura dealer today and ask to take one for a test drive. Even if the MDX isn’t up your alley, we have quite a few different affordable luxury cars to choose from, and we can’t wait to serve you!