Acura Signs on as Sponsor of Seinfeld’s Web Series
Acura recently announced the exciting news that they have signed on as the sole sponsor of the hit web series “Comedians in Cars Getting Coffee.” Acura will be sponsoring 24 new episodes of the show, created by and starring Jerry Seinfeld, that will air in 2013 and 2014.
Seinfeld is no stranger to working with Acura. The comedian starred in Acura’s 2012 Super Bowl commercial featuring the much-anticipated NSX concept vehicle.
Seinfeld spoke highly of Acura, and is very pleased that the manufacturer decided to sign on as a sponsor for his web series. “We at ‘Comedians in Cars Getting Coffee’ are so glad a company we already admire has stepped forward to support us,” Seinfeld said. “Not everyone understood what we were doing. But like Moe Green who invented Las Vegas, Acura is a company of vision and guts. We could not be more thrilled to have them as our sponsor. Because of them, we advance!”
Acura and Seinfeld are following the unique vision of creating the content for the show around the consumer. Acura will also be including short, but relevant, ads before and after each episode.
Acura Senior Vice President of Auto Operations Mike Accavitti discussed how this unique vision aligns with Acura’s commitment of making the customer their top priority. “We love Jerry’s unconventional, fan-first approach of creating great content and trusting that the right people find it,” Accavitti said. “It is totally consistent with Acura’s organic approach of putting the customer first and building the vehicle around them.”
The idea of focusing on the customer when creating new vehicles has guided Acura to produce quality automobiles that meet the needs and wants of consumers. That philosophy can be clearly seen with the brand new 2014 RLX, ILX, and RDX. Each model is loaded with the latest technology and safety features without sacrificing comfort and style.
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There are plenty of impressive Acura vehicles to choose from that have been carefully designed with the customer in mind. To experience one for yourself, be sure to visit a Chicagoland Acura dealer.